Saturday, January 7, 2012

Naturally news e-Mag | January 2012 part 1

Happy New Year to All Our Customers!

We, at Naturally Botanicals, have decided to use our January newsletter to bring you up to date on some changes that will be taking effect this month both in products and pricing, as well as addressing what have been some misinformed attacks on the dietary supplement industry in the fall of last year.

Product Changes
We have to let you know that there have been price increases on our products. Usually, this is due to increases in the price of raw materials, but that is only a small factor this time. As you know, we are committed to providing only the highest quality, contaminate-free products to our customers. Product safety, quality and efficacy are always our goals. In order to ensure this, our products and all their ingredients must be extensively tested and manufactured in facilities that are GMP certified.

Not only is the FDA requiring more product and ingredient testing, but also the cost of completing these tests has doubled in the last year. So, while this means paying a little more for your supplements, we are sure that as an informed consumer you are aware that you are getting highest quality, most effective, superior products, which contain what the label says they contain and are contaminant-free. Additionally, packaging costs (such as shrink wrapping the bottles for your peace of mind) have also doubled in the past year. While we apologize for the necessary price increases, we are proud of all our efforts and procedures utilized to ensure the superior safety and quality of our products that we offer to you.

Our gift to you for the New Year is that although the new prices are supposed to be effective Jan 1st, we have decided to postpone raising them on our website until Feb 1st! This will give you time to order and stock up on the supplements you take at the old price, plus take advantage of this month’s FREE Shipping offer.

Name Changes
We also have some product name changes (also due to FDA regulations regarding labeling)
·         Arthritis Pain Relief | New Name: “Total Pain Support
·         Cholest Redux & Anti-Ox | New Name: “Oxi-Redux
·         Echinacea Plus Goldenseal | New Name: “Attack
·         Depress – X & Burned Out | New Name: “Alive
·         Diab Control | New Name: "Clear Vision
·         Gall Bladder Support | New Name: “Lipozymes
·         Spirulina | New Name: “Green Complex
·         Ultimate Vit/Min w/Iron | discontinued
·         Ultimate Vit/Min | New Name: “Ultimate Vita/Min Complete

Misleading Media Headlines
We also wanted to address the misleading media headlines last October regarding vitamins and supplements. TIME, USA Today, MSNBC, NPR, CTV, the LA Times and numerous other mainstream media outlets all ran various headlines claiming a study *** stated that vitamins might increase mortality in older women.

*** What the study actually reveals. The study is entitled "Dietary Supplements and Mortality Rate in Older Women" - Arch Intern Med. 2011;171(18):1625-1633
The study claims to have reviewed the vitamin and mineral supplement use in 38,772 older women by mailing them 3 surveys over 18 years, asking them to recall what vitamins and minerals they were taking.

This is a "survey study" -- or what's commonly called an "observational study" -- which is notoriously inaccurate to begin with. As Dr. David Brownstein said in a groundbreaking Info Wars Nightly News interview, "This study says absolutely nothing about vitamins, if this study was done in reverse, where vitamins were shown to be effective; no journal would have printed this study because it was so poorly done."

We have a great article for you to read from the Editor in Chief of “Vitamin Retailer,” regarding the authenticity of these “Headlines” in the media regarding the dangers of supplements. Here are a couple of excerpts:

“When the October 10 Archives of Internal Medicine reported a study linking dietary supplement use to increased mortality in older women, every "news" outlet ravaged the opportunity like a brain-starved zombie - lay media couldn't wait to pick it up and throw in their own spin. The one story, in particular, that I'm sure sent a chill go up our readers' spines belonged to the Wall Street Journal: "Studies Suggest Case for Dietary Supplements is Collapsing."

“What I found interesting and disturbing about this whole event is how many groups regurgitated the first report on the study, but how little press was given to the experts and associations seeking to set the record straight by pointing out the flaws of the study that were mysteriously ignored or omitted from those articles. Or for that matter, how little press is ever given to studies showing the positive impact supplement usage affords consumers.”

“Then how about an October 20th article by Mark Hyman, MD published on the Huffington Post? Shortly after the media blitz was burning full-blast, Dr. Hyman presented an outstanding article not only citing the flaws of the study used for all that media hype, but even explained why it was so easy for the media to misinterpret the study and, therefore, take it in the wrong direction.  In addition, he shared ample examples of credible evidence supporting the use of nutritional supplements for the prevention of disease and the support of optimal health. I give tremendous credit to the Huffington Post for running this article and commend whole-heartedly Hyman's efforts to set the record straight, but am infuriated that not a single outlet that ran the outrageous headlines and stories just a few days before bothered to follow up with this.”

As users of supplements ourselves and having experienced the many benefits personally and professionally witnessed the health benefits in thousands of people, we wanted to be sure that no-one has been mislead or discouraged from seeking health through nutritional and herbal formulas, which have been safely used for years by individuals and healthcare practitioners.