The rise of generation salad: How today's youngest consumers want more fresh ingredients and home-cooked meals
- The youngest generation of consumers is known as Generation Z, and consists of everyone up to the age of 23
- Fresh food consumption is expected to increase more than 11 per cent in the next five years due to the eating habits of Generation Z, with salad consumption in particular on the rise
- Generation Z also exhibits a tendency to use stove tops for preparing meals, in contrast to Gen X consumers who are more convenience-centric and therefore more likely to prepare microwaveable meals
The rising generation, which is known as Generation Z, wants more healthy and fresh ingredients than the older portion of the population ever did.